Innovation, firm strategy, and patent litigation. July 28, 2012 by Michael Wall Reads (32,076) Tweet; Comments (0) Discuss; Email; Print; Over the course of the last few years, Apple has unleashed a slew of intellectual-property lawsuits against … Shumaker, S.J., 2002. The Development of Design Law: Past and Future, London, pp.99-149. Texas Law Review, 92(7). Though patents reveal the competitive position of large firms, it is an expensive way of protecting a firm from competition as it involves high taxation fees along other costs incurred in registration. On March 31, a $2 billion trial between Apple and Samsung began in California court. The issue of business negotiations is a common phenomenon these days especially on matters of patents and royalties. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. Upper Saddle River, NJ, USA: Pearson. The implication of United States verdict to International marketing. Warning! The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. Protecting aesthetic innovations? Levy, S., 2012. Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). Patent litigation as a leading market indicator. Filling of the case was in 2011 when the conflict began. Cusumano, M.A., 2013. The whole spat started when Apple filed suit against Samsung in April 2011, accusing its rival of copying the look and feel of its iPhones and iPads. Jury awards $1 billion to Apple in Samsung patent case.The New York Times. Paik, Y. and Zhu, F., 2013. Kim, H. and Song, J., 2013. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). On the other hand, Apple’s increase in the sale was supported by the high Chinese demand for the big-screen iPhone 6 lineup and expansion of 4G networks in China (Cusumano, 2013). Competition L. Int’l, 8, p.19. Boston University Law Review, 93, p.1605. An exploration of the use of registered community designs.Research Policy, 44(6), pp.1192-1206. Apple vs Samsung: Competitive Dynamics . In the spring of 2011, Apple began litigating against Samsung in patent infringement … Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. International Journal of Advanced Engineering, Management and Science (IJAEMS) [Vol-2, Issue-10, Oct- 2016] Infogain Publication (Infogainpublication.com) ISSN : 2454-1311 A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Women Student’s Preference Dr. G.S.Vijaya, V. Vidyashree 1 College of Business Administration, Al Yamamah University, Riyadh, … Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. According to Gartner, in Q1 of 2020, Samsung has maintained the No. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Case study between mobile phone giants, Apple and Samsung, PPTX, PDF, TXT or read online from Scribd, Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person, The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity, Leadership Strategy and Tactics: Field Manual, 100% found this document useful (2 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Apple vs. Samsung Case Study For Later. The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). The economic factors that effects the company’s profitably are exchange rates, foreign rates and national income of the regions.Since apple operates in different region, the exchange rate and fluctuation of dollar in stock exchange greatly affect the profitability of the company. A sales forecast was conducted, by operating systems, to determine the sales of tablets and smartphones to users worldwide. An unbiased Viewpoint, Analysis & Report 2. Expanding Patent Law’s Customer Suit Exception. Particular Antitrust Concerns with Patent Acquisitions, The. Litigation in the Middle: The Context of Patent-Infringement Injunctions. ... Samsung Segment Analysis Samsung is a worldwide manufacturer of e-books items and semiconductors. Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. ... Apple v Samsung – a visual study Apple, and Lee, P.C., 2012. It is therefore mostly encouraged to large firms that may be able to cultivate back the funds lost in lawsuits by maximizing their profits. Yesilay, R.B., Ar, I.M. Consumer Behavior and Marketing Strategy of Apple Inc. and Pizza Hut: A … Technological Forecasting and Social Change, 86, pp.125-131. Find alternative means of settling such disputes- as Patent wars may have an intense effect on the company, thus, the companies involved in the dispute may agree to sit down and discuss the way forward by compensation payments made to the firm’s violated patent. Samsung’s top five leading markets for their smartphones and tablets are; China, United States of America, India and Brazil. Wingfield, N., 2012. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Shumaker, S.J., 2002. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI Page 24 Chapter V: The Gadget Wars Apple vs Samsung Law Suits Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than … Home > Topics > Analysis > Features > Apple Vs. Samsung: Case Overview for the Patent Trial of the Century ... Apple Vs. Samsung: Case Overview for the Patent Trial of the Century. COMPARATIVE ANALYSIS OF APPLE VS. SAMSUNG Semester Project / Dissertation Topic submitted in partial fulfillment Case Law and Case Study of a Student With Autism Justices Rule Human Genes cannot be Patented The role of the state in defending and/or infringing Native Indian Civil Rights in United States Apple Lawsuit against Samsung Criminal Defense in Moran vs. Ohio and Arizona vs. Falater Advertising Theory and Practise Apple vs. Wisconsin University in a Patent Case ... one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. Vrio analysis for Apple Vs Samsung case study identified the four main attributes which helps the organization to gain a competitive advantages. Based on the contents of the “discussion” section of this report, it … LJ, 30, p.1. Week 4 MKF3531 Case Analysis 25093584 WOOI TEIK LIM The growing pattern of patent infringement cases proposed that It is also important for a company to register with patents so as to protect their products from copycats who exist in the market. Apple Inc In 2012 712490 . Golden, J.M., 2014. Aside from that Apple also asked for a remedy by asking the court to block the making, use, sale and import of Samsung products in the United States. Conclusion The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Social network analysis of patent infringement lawsuits. Kim, H. and Song, J., 2013. View Essay - Case-Study-Apple-vs-Samsung from MKTG 90012 at University of Melbourne. Protecting aesthetic innovations? Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. Jury awards $1 billion to Apple in Samsung patent case. Other consuming countries of Apple products are Japan and South Korea (Jeruss, Feldman, and Walker, 2012). appealing the second U.S. case. Economic Factors. Helmers, C. and McDonagh, L., 2013. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Dont panic , printable and downloadable free marketing notes w apple case study year 12 hsc business we have created for you. Expected Learning Outcomes ... What is your analysis of Samsung and Apple’s market shares? The verdict points out how the jury acted so unfairly without considering rules violated by both parties whereby Samsung had violated the design patent of Apple while Apple had also violated the utility patent of Samsung. An exploration of the use of registered community designs. ISBN: 9781442560833. Gotts, I.K., and Sher, S., 2012. According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. Please send … Lee, P.C., and Su, H.N., 2014. It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. The patent War: Apple vs Samsung Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? New England Apple Slices New England Apple Slices Apple vs. Samsung: The $2 Billion Case Epilogue Apple Inc. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Summary of Apple Case Study Analysis 1.0 Introduction 1.1 Introduction of Apple: Apple Inc. is the most famous name in the technology sector, it is an innovative electronics manufacturer, which is giving benefits to the consumers and to the suppliers, and the company is using successful strategies in the market so the best results could be achieved. In a recent case, when Apple launched the iPhone 4S which resulted in many loyal fans waiting in long queues outside the Apple store in Sydney, Samsung offered its new high-end phone galaxy SII at a price of less than $300 (less than half of its launch price), to its first ten customers every day from a temporary Samsung store which was set up near the apple store in Sydney [14]. Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. The forecast shows that Apple’s IOS had been the dominant operating system being used by approximately 61.5 percent of worldwide tablet users in 2012 when Samsung had 45.8 percent in the same year, but Samsung lead the market in 2013 with 61.9 percent while Apple’s IOS had 36.0 percent of market share. Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product attributes. The court ordered a stop to the selling of the copied products of both companies. Golden, J.M., 2014. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. Patent litigation in the UK: an empirical survey 2000–2008. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). 3- The Islamia University of Bahawalpur Pakistan. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. Apple and Samsung have shown that they are very sleek in their operations. The court argued that consumers would not confuse the products of the company, as they are not similar in any way. The patent War: Apple vs Samsung Case Study Solution The case illustrates the scenario of patent war between the two giants of the market, Apple and Samsung. Apple vs Samsung The 2 Billion Case Epilogue Case Study Help, Case Study Solution & Analysis & In actual-environment use, having said that, the phones will probably be very near in speed, though the Take note eight’s 6GB of RAM could pull it closer i ... It’s also a good deal more delicate into the direction of your respective finger or thumb Apple vs Samsung this means … and Lee, P.C., 2012. The desire to protect the unique … SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. Do My Homework Online service is Apple Vs Samsung Case Study Analysis ready to solve any of your academic problems.. Our highly-educated and experienced … Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. The patent War: Apple vs Samsung Case Study Solution The case illustrates the scenario of patent war between the two giants of the market, Apple and Samsung. 1.049 billion from Samsung to Apple. The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. How to forecast cross-border patent infringement?—The Case of US international trade. Tang, V., and Huang, B., 2002. Order Now for $12 ... After completing these 10 essential steps, the case study analysis and solution would be completely analyzed and solved. 2. JL & Tech., 20, pp.11-14. This article is only an example and cannot be used for research or reference purposes. Consumers will, therefore, have no other option than to purchase other phones for the safety of their use. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). Stats & Facts. Patent litigation in the UK: an empirical survey 2000–2008. Wingfield, N., 2012. Need Help with Apple vs Samsung The 2 Billion Case Epilogue Case Study Analysis & Solution? The act deteriorated brand’s perception and image in the minds of the consumers. If the copycat company accepts to pay the penalty or licensing fee, it can either accept to incur the cost on its own or shift the costs to its consumers by increasing the prices of its products thus resulting in decreased demand if prices of the competitor’s products remain the same (Tang and Huang, 2002.). Over the period of time, with the development of technology and innovation in market, Apple has succeeded in developing strong market position and brand image through unique product features and designs. The America Invents Act 500: Effects of Patent Monetization Entities on US Litigation. The US is one country that has ruled against Apple in its case for copyright infringement against Samsung but certain countries such as Germany have ruled in favor of Apple (in the same case). Assessment 1- Part A- Case Study-1- Managing Growth…, ACCT3102 Individual Case Study Assignment…, Write a case study on supply chain network design.…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation, What are contraindications to administering the measles, mumps, and rubella, Statistical Reasoning- Measures of Variation, EDU-5000 V4:Foundations for Graduate Study in Education. Expanding Patent Law’s Customer Suit Exception. And so you wonder why Apple and Samsung took this case all the way to a final judgment … since it’s likely that the design a couple years from now will be obsolete. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. Cotter, T.F., 2013. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. Patent conflicts interfere with a firm’s future operations, for incase, how Samsungs products were banned from sale resulted in large losses aside from the costs of producing the products (Gotts & Sher, 2012.). Question 4-Strategies to be adapted by Samsung to mitigate other lawsuits. and Yoon, J.C., 2013. The study used a quantitative approach with experimental method and content analysis in the pre-research. jective component to the design patent infringement analysis that is often unnerving to seasoned pros and novices alike. Paik, Y. and Zhu, F., 2013. The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. Love, B.J. CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. Tang, V., and Huang, B., 2002. The patent problem. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). Rich. Cotter, T.F., 2013. Such strategies will create a stronghold in proofing that Samsung is not capable of copying other company. High costs are incurred in the lawsuit- this is evident from the order of compensation passed by the court thus patent conflicts are not encouraged. IMPORTANT!! The implication of Apple lawsuit to smartphone and computer tablet industry. and Temel, S., 2015. Bergman, K., 2014. New England Apple Slices New England Apple Slices Apple vs. Samsung: The $2 Billion Case Epilogue Apple Inc. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Key lessons are learned from this case that competitors should respect other firms’ patents and always strive to be innovative to avoid coping features of other devices in the industry. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. However, Apple’s strategy has proved to be more successful than Samsung (going by the strength of brand loyalty between the two companies). The patent War: Apple vs Samsung Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? The patent War: Apple vs Samsung Case Solution. In the second trial, Apple filed a new lawsuit claiming that Samsung violated five of their patents and listed the copied products while Samsung also responded to a claim that two patents for nine phones were violated. The Apple-Samsung lawsuits. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). Design rights and innovation: a psychometric analysis. Cusumano, M.A., 2013. Week 4 MKF3531 Case Analysis 25093584 WOOI TEIK LIM The … Particular Antitrust Concerns with Patent Acquisitions, The. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. View Essay - Apple-vs-Samsung case study from MKTG 90012 at University of Melbourne. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). Journal of Intellectual Property Law & Practice, p.jpt162. The 2010 Federal Circuit case Crocs v ITC is another reminder that “minor differences between a patented design and an accused article’s design cannot, and shall not, prevent a finding of infringement”. Apple also requested the court to order Samsung to stop selling the copied products, but the jury denied the request (Shumaker, 2002). The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. Available at SSRN 2340899. The Apple-Samsung lawsuits. The ugly legal battle which last for more than six years ended on righteous note for Apple, where they received whopping $790 million in 2012 and $120 million in 2017. Apple is accusing Samsung of infringing on software patents related to its iPhone. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. 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