(1991). Tesla has a functional organizational structure, meaning that under this structure the organization groups employees are responsible for a similar set of roles or tasks. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Tesla’s continued dominance in its car production approach is also supported by its core values. Tesla’s vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” The vision statement acknowledges that the world has come to an era where only renewable energy should be prioritized. Such a conducive setting boosts the overall learning of everyone, and this translates to outputs that agree with the environmental protection principles at Tesla. It’s See our Privacy Policy page to find out more about cookies or to switch them off. Open innovation in EVs: Read Also: Tesla SWOT Analysis, Transitional Business Models, Tesla Mission Statement. In. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. The business approach advocated in its mission and vision statement has accelerated the growth rate of this company ever since its foundation in 2003, rising to one of the major car manufacturing firms in the world. The main focus of the company is to help the world reduce its dependence on carbon fuels and … The full Tesla Motors mission statement follows: Related aricles on IndustryTap: 1. 3. Hardman, S., Shiu, E., & The TESLA group of companies aim to be the premier global provider of energy industry forecasting solutions. The focus on sustainability indicates the compliance of the company with global demands of business methods that align with calls for green energy. And the new mission statement now: It’s actually not surprising that this would be Tesla’s next direction, especially considering the fact that Tesla is bidding to acquire solar power system company SolarCity despite the looming merger not garnering a positive initial response from the market. Moreover, the change from “sustainable transport” to “sustainable energy” shows that Tesla, Inc.’s corporate mission statement evolves to match the current strategic objectives of the business. Anatomy of a vision statement. The mission statement of Tesla explains the central focus of the company which, as already mentioned in the first paragraph was to prove that electric cars could be better than the gasoline powered ones. Copyright by Panmore Institute - All rights reserved. (2010, January). The globalization of Mangram, M. E. (2012). It focuses on the company’s current goals. To “accelerate the world’s transition to sustainable energy”. 21 st century electric car tesla motors. 2. We hire the world’s best and brightest people to help make this future a reality. Every Tesla is designed to be the safest, quickest car in its class—with industry-leading safety, range, and performance. text-align: center; Gómez-Gesteira, M. (2013). Focusing on renewable and sustainable energy, Telsa produces a wide arrange of products to propel modern society into a more energy friendly future. Romanin, V., Carey, V. P., & Norwood, Z. When you step into Nordstrom, the employees want… For example, while the corporate mission statement has already changed to consider “sustainable energy,” the corporate vision still focuses on “electric vehicles.” In this regard, a recommendation is to adjust Tesla Inc.’s vision statement to reflect the organization’s increasing interest in products other than electric vehicles.